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— Frequently Asked Questions (faq)

Q: Is this lab-based neuroscience?
A: No. Our approach is scalable and digital, device agnostic and uses validated implicit, time-based and eye-tracking methodologies alongside traditional questioning.

Q: Do you replace surveys, interviews and focus groups?
A: No. We integrate methods matching the most appropriate tools and methodologies to the questions.

Q: What non-traditional research methodologies do you offer?
A: A range of research tools to supplement traditional research. These include implicit response testing, time-based intuitive association testing, eye-tracking, findability and visual saliency as well as on-line qualitative solutions and category positioning via deep metaphor explorations and mind mapping. For every question you have there is a best fit solution.

Q: Will we get reliable recommendations?
A: Yes. Outputs are science-based and decision-led: what to change, what to keep, what to test next based on holistic consumer responses.

Q: Is it expensive?
A: Relatively speaking, no. Recruitment is often the biggest contributor to cost. The broader your target market, the more affordable the cost and vice versa. Typically, the total project cost is notably lower than traditional survey costs.

Ready to see what your research is missing?

Bring your stimulus and the decision you need to make. We’ll map the best approach and give you clear next steps.