— About Us
Built to bridge the gap between what people say and what they do.
Unspoken Truth was founded to solve a persistent problem in marketing: too many decisions are guided by what consumers say, when the real drivers of choice sit beneath the surface and cannot be reliably articulated.
Led by Jackie, Unspoken Truth brings neuro-led insight into practical marketing decisions, translating advanced measurement into clear direction teams can rely on.
And because capability matters, this work is delivered in partnership with globally validated neuro-led digital platforms, combining locally relevant strategic interpretation with best-in-class technology and scientifically grounded, commercially relevant neuroscience expertise.
— Who’s behind Unspoken Truth
Meet Jackie
Jackie built Unspoken Truth to solve a persistent problem she saw from the inside: brands investing heavily in research that focused on the surface, uncovered the obvious, and struggled to predict what would actually happen in market, especially for advertising, packaging, offers and Point of Sale.
With a foundation in traditional research and deep experience applying neuro-led approaches on the brand side, Jackie brings a rare combination: methodological rigour and commercial decision context.
She specialises in stimulus-response evaluation, putting the actual creative, pack, menu layout, offer, or in-store asset in front of consumers and revealing what’s happening beneath the surface: the fast emotional signals, automatic associations, and friction points people can’t reliably articulate.
— What we Stand For
Because the whole truth matters, we consider the whole consumer.
We don’t rely on words alone.
We integrate both the conscious and unconscious processing in consumer response.
We provide more predictive insights, not just surface-level ones.
Who we’ve worked with:
Jackie’s keen insight into human behaviour and the drivers of decision making provided invaluable support and input into the Marketing team and key business decisions. Her passion for Neuroscience led research step changed how all those she worked with thought about marketing and consumer research.
Ready to see what your research is missing?
Bring your stimulus and the decision you need to make. We’ll map the best approach and give you clear next steps.
Book an Exploration Call